Environmental advocates push bike-sharing in River Falls

Advocates looking to reduce greenhouse gas emissions in River Falls have begun pushing for a bike-share program in the college town near the Minnesota border.

The River Falls Journal reports on the initiative led by Ian Johnson, a research fellow with the St. Croix Institute for Sustainable Community Development at UW-River Falls.

He told the paper: "I've seen bike-share models around the country popping up and thought it would be a very cool idea for River Falls.

"There is a pretty progressive attitude around town. The presence of the university is no small part of that."

Johnson cited two examples to consider - Nice Ride in the Twin Cities, and B-Cycle, the Trek driven enterprise that launched in Madison in May.