Monday, April 28, 2025
IRONBULL
WAUSAU, WI – The Department of Tourism announced a $9,335 Joint Effort Marketing (JEM) grant to IRONBULL aimed at attracting first time to veteran gravel bikers to the nonprofit organization’s signature Red Granite Grinder race.
The annual event invites competitors to experience scenic, yet challenging gravel biking through Marathon County. Riders choose routes of 12, 50, 85 or 144 miles, which wind through varied scenery and landscapes, from downtown Wausau to Rib Mountain State Park and even a corn maze. In addition to the races, which occur Oct. 12, the Red Granite Grinder entertains participants and spectators throughout the weekend with festivities like a free pre-race group ride, beer release and free women’s bike clinic.
“With the support of the JEM Grant, we can bring more awareness of the gravel biking opportunities in Wisconsin,” said IRONBULL executive director Andrea Larson. “Riders from across the country are amazed at the fantastic riding surface, thanks to the red granite our area is blessed with.”
IRONBULL is a 501(c)(3) charitable organization that promotes outdoor adventure sports in Central Wisconsin. IRONBULL aims to drive economic development, benefit community organizations, and attract and retain a talented work force through the production of high quality races and events that promote healthy living in our community. MEDIA CONTACTS:
As a $25 billion industry in Wisconsin that supports more than 178,000 jobs, tourism is crucial to the state’s economic success. JEM grants are just one of the tools in the toolbox for the Department of Tourism to partner with organizations and nonprofits around the state who are using innovation and creativity to bring visitors and dollars to their community.
In fiscal year 2024, the Department funded 57 JEM projects, awarding $1.13 million statewide. JEM grant funds are available to nonprofit organizations for the promotion of Wisconsin tourism events and destinations. The state can fund up to 75% of a project's first-year advertising and marketing costs and provide support for second- and third-year projects with decreasing amounts for funding until projects become self-sustaining. 
###
The mission of the Wisconsin Department of Tourism is to inspire travelers to visit Wisconsin. Because we believe in the power of exploration and travel, we work to market the state as a premier travel destination. By executing industry-leading marketing programs and establishing strategic partnerships, the Department plays a significant role in generating greater economic impact for Wisconsin through tourism. Learn more at industry.travelwisconsin.com.
Andrea Larson, IRONBULL
(715) 848-5949; executivedirector@ironbull.org
(608) 712-7656; lwroge@travelwisconsin.com
Comments
No comments on this item Please log in to comment by clicking here