AllTrails Reaches 100 Million Members

AllTrails, the app for exploring the outdoors, has surpassed 100 million members. Millions of people return to the app daily to recap their adventures, share photos and discover new trails.

Collectively, AllTrails members:

Logged over 2.5 billion miles (4 billion kilometers) and 1.3 billion hours of outdoor activities

Downloaded over 185 million maps to confidently explore beyond cell service

Saved over 293 million trails to lists, to keep track of their favorites and plan future trips

Shared 117 million photos, helping others picture and plan their trail experience

AllTrails membership tripled from 10 million in 2019 to 30 million by 2021. The company recently expanded its membership offering with the addition of AllTrails Peak, which provides advanced planning tools like custom routes and detailed map layers.

Most recently, AllTrails enhanced its wearables apps and integrations for hands-free exploration and introduced dedicated apps in Claude and ChatGPT, bringing its trusted trail expertise and community insights to AI users worldwide. AllTrails also launched a suite of advanced tools for backpacking, including a first-of-its-kind feature that helps people plan and customize multi-day hikes.

In 2024, the company launched the Public Lands Program, a free resource for land management agencies and nonprofits that provides visibility into how people are using their trails plus custom tools for managing trail information, analyzing data, and connecting with visitors to elevate the trail experience. The following year, AllTrails introduced the Stewards Fund, awarding its first round of grants to 24 grassroots organizations and helping improve 1,022 miles of trails.

AllTrails has been a 1% for the Planet member since 2019, contributing a portion of its revenue to conservation and access nonprofits, with more than $3 million given to date. The company detailed the social and environmental impact work it’s maintained alongside its community’s growth in its inaugural 2025 Impact Report.