American Birkebeiner, Pioneer Midwest and Rex Wax Sign Three Year Presenting Sponsor Agreement

The American Birkebeiner Ski Foundation (ABSF) announced that Pioneer Midwest and Rex Ski Wax have jointly committed to being the Presenting Sponsor of the American Birkebeiner Ski Race. Pioneer Midwest has been offering high-quality cross-country ski equipment and services since 1980. Their team of skiers, coaches, and outdoor enthusiasts is committed to ensuring every skier is properly fitted and equipped, always aiming to be the top cross-country ski shop in the Twin Cities. Rex was founded in 1952, the company has grown into one of the largest ski wax companies in the world.

“We couldn’t be happier to continue expanding our partnership with Pioneer Midwest and Rex,” said Ben Popp, Executive Director of ABSF. “Their commitment to the Nordic community and promoting active, healthy lifestyles aligns perfectly with our mission to inspire people of all ages and abilities to live active, adventurous lives through cross-country skiing.”