Asics Establishes ‘Institute of Sport Science’ Research Hub at the University of Michigan

The company will launch a joint research program with the university named the Asics-Michigan Sport Innovation Center. The Japanese sports brand announced that it has signed a $25 million multi-year strategic research agreement with the university to establish the Asics Institute of Sport Science America. The company added that the hub will launch a joint research program with the university named the Asics-Michigan Sport Innovation Center, based in the University of Michigan’s Ann Arbor campus.

Asics said that this program will include a dedicated sports lab on campus, serving as a hub for advanced research in biomechanics, exercise physiology, AI-driven design, and bioengineering.

The collaboration is expected to accelerate the expansion of Asics’ research domains and elevate the expertise of its research teams, the company noted. Establishing a research hub in North America will also increase touchpoints with contracted Asics athletes, enabling deeper data acquisition and a more comprehensive understanding of athlete performance.