GORE-TEX® Fabrics Celebrates 50th Anniversary

W. L. Gore & Associates (Gore), founder of the GORE-TEX® Brand, marks 50 years of product innovation and leadership in fabrics. Since its consumer introduction in the Early Winters Light Dimension™ tent in 1976, Gore has expanded its portfolio into a globally trusted solution across garments, footwear, gloves. Today, GORE-TEX® Brand fabrics continue to add comfort while protecting people from everyday situations to the world’s most demanding conditions.

Durability has long been a focus for Gore, and the company is now bringing that commitment to the forefront, emphasizing the design of longer-lasting products to help reduce resource use while maintaining performance over time. In parallel, Gore is collaborating with more than 45 stakeholders and Mid Sweden University’s Sports and Outdoor Research Centre to develop a global durability standard for outdoor gear.

Anchored by the anniversary theme “50 Years of Going Further, Together,” the brand’s communications and activations will highlight how the GORE‑TEX® Brand continues to advance high performance and responsible performance through science‑led innovation and durable product solutions designed to help reduce impact over time. To mark the anniversary, Gore has launched a multimedia resource featuring a historical timeline, archive video, and imagery available through the GORE‑TEX® Brand archive channel.

Learn more about the  GORE‑TEX® product line at gore-tex.com and goretexprofessional.com