Latino Outdoors launches its first Wisconsin chapter

Latino Outdoors, a national organization dedicated to expanding outdoor access and representation for Latino communities, has officially launched its first Wisconsin chapter in Madison.

Chapter founder Ariel Barrios Jr., notes that outdoor recreation in Wisconsin can sometimes feel intimidating or exclusive,“We know that outdoor spaces can often feel uninviting when you don’t see people who look like you or share your background,” he said. “Latino Outdoors Wisconsin changes that by creating spaces where our community feels seen, safe, and celebrated.”

That mission comes to life through bilingual, family-friendly, and culturally grounded events — all offered free of charge to remove financial barriers. Whether hiking, kayaking, or simply gathering in a park, the chapter centers “joy, connection, and belonging over performance or experience level,” Barrios explained. “We’re redefining what ‘outdoorsy’ looks like. The outdoors belong to all of us.”

Since its launch, the chapter has already established connections with local schools, nonprofits, and organizations interested in collaboration. “It’s been truly heartwarming,” Barrios said. “That’s what Latino Outdoors is all about — building community and creating meaningful connections.”

In Wisconsin, some of the biggest barriers to outdoor access are visibility, cost, and the lack of culturally welcoming spaces. The group addresses those challenges by prioritizing safety, inclusion, and cultural relevance in every event. “We want Latino families and youth to feel proud, welcomed, and fully part of Wisconsin’s natural spaces,” he said. To learn more about Latino Outdoors Wisconsin, follow them on Instagram @lo_wisconsin or visit latinooutdoors.org.