Peloton Launches Repowered marketplace

Peloton has launched its own proprietary marketplace for reselling used equipment and gear as the company looks to capitalize on the many bikes and treadmills collecting dust in people’s homes. People can list their equipment and gear for sale on Repowered and set their own price with the help of a generative AI tool, the company said. Sellers will get 70% of the sale price and the rest will be shared between Peloton and the platform provider, Archive.

Sellers will get a discount toward new equipment, while buyers will see the activation fee for a used product drop from $95 to $45, the company said. Buyers will be able to see the equipment’s history on the listing and have the option to get the item delivered for an extra fee, Peloton said.