The North Face Named Official Performance Apparel Partner of U.S. Ski & Snowboard

The North Face announced an eight-year partnership as the Official Performance Apparel Partner of the U.S. Ski & Snowboard. The collaboration marks a significant milestone for both organizations in anticipation of the 2030 Olympic and Paralympic Winter Games in the French Alps, the 2034 Olympic and Paralympic Winter Games in Salt Lake City, and additional national and global competitions.

Under this new partnership, The North Face will provide competition outerwear for national team athletes, coaches, and staff across all 11 U.S. Ski & Snowboard disciplines, including the Stifel U.S. Ski Teams: alpine, cross country, freeski, freestyle moguls, freestyle aerials, nordic combined, Para alpine, Para nordic and ski jumping; the Toyota U.S. Para Snowboard Team and the Hydro Flask U.S. Snowboard Team. Athletes will wear The North Face gear during World Cup events, World Championships, national events, official training camps, and the Olympic and Paralympic Winter Games through April 2034.

As the exclusive outerwear partner, The North Face will outfit athletes with cutting-edge performance apparel designed to deliver speed, warmth, and protection in the world's most demanding conditions. In addition to outerwear, The North Face will provide performance base layers, mid-layers, training wear, accessories, and bags/luggage to support the full year-round lifecycle of U.S. Ski & Snowboard.

In addition to outfitting athletes, The North Face will launch a commercially available collection inspired by the U.S. Ski & Snowboard beginning Fall 2026. The collection will be available at thenorthface.com and select retail locations, bringing Olympic and Paralympic-caliber performance and style to consumers nationwide.

For more information about The North Face and U.S. Ski & Snowboard partnership, visit thenorthface.com.