Wisconsin’s Whitecap Mountains Resort Declares Bankruptcy

Suffering from a second winter with below average snowfall, Wisconsin’s Whitecap Mountains Resort filed for Chapter 11 bankruptcy protection after two consecutive low-snowfall seasons torpedoed its revenue. 

During the 2022/23 ski season, the resort reported 260 inches of snowfall. But in the 2023/24 season, just a year later, WMR’s winter precipitation dropped to less than 30 inches.

According to court papers, WMR’s revenue fell 86% that year, from $1.4 million to just $197,378. In order to keep its doors open, WMR’s parent company, Midwest Skiing Company (MSC), took out a loan with Brighton Asset Management, banking on the prospect of more snow in 2024/25.

However, last season, snow failed to fall for a second season. The resort received less than 60 inches of snow, and its revenue for the year was just $532,639.

The resort, once called  the “snowiest” ski area in the state, filed for Chapter 11 bankruptcy protection on November 19, 2025.